September 26, 2023

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Why The IHG Merlin Program Is A Game Changer For Hotels

ihg merlin

If you work in the hotel industry, then you know that the IHG Merlin Program is a big deal. For those who don’t know, the Merlin Program is a loyalty program that helps hotels manage their loyalty programs and improve their guest experience. The IHG Merlin Program is a game changer for hotels because it allows them to manage their loyalty program in one place, improve their guest experience, and earn rewards for doing so. In this blog post, we will explore why the IHG Merlin Program is a game changer for hotels and how it can help your hotel improve its guest experience.

What is the IHG Merlin Program?

The Merlin Program is a new loyalty program for hotel guests. It is designed to give guests more choice and flexibility when booking their hotel stay. With the IHG Merlin Program, guests can book their stay at any of the IHG participating hotels worldwide. This means that they can choose from a wide range of hotels, including some of the most popular brands such as Inter Continental, Crowne Plaza and Holiday Inn. Guests can also enjoy exclusive benefits such as early check-in, late check-out and room upgrades.

How the IHG Merlin Program Works

The IHG Merlin Program is a game-changing loyalty program for hotels that offers members a wide range of benefits and rewards. Here’s how it works:

Members earn points for every stay at an IHG hotel. They can also earn points by booking rooms through the IHG website, using the IHG app, or by taking part in special promotions.

Points can be redeemed for free nights at any IHG hotel, as well as for a range of other benefits such as room upgrades, airline miles, and more.

The Merlin Program is free to join, and there are no annual membership fees.

What are the Benefits of the IHG Merlin Program?

The IHG Merlin Program offers a number of benefits for hotels, including:

1. Increased Efficiency and Productivity

The program helps hotels to streamline their operations and become more efficient. This can lead to increased productivity and improved bottom lines.

2. Improved Guest Satisfaction

The program also helps hotels to improve guest satisfaction by providing tools and resources that help them deliver a better experience. This can lead to repeat business and higher profits.

3. Access to New Markets and Customers

The program gives hotels access to new markets and customers that they may not have had before. This can help to grow their business and increase profits.

How to get started with the IHG Merlin Program

If you’re not familiar with the Merlin Program, it’s a loyalty program for hotels that offers perks and rewards for its members. Getting started with the program is easy and can be done in a few simple steps.

1. Create an account on the IHG website. This will allow you to access your account information and view your point balance.

2. Enroll in the IHG Rewards Club. This will give you access to exclusive benefits, such as earning points for stays at IHG hotels worldwide.

3. Make sure you’re signed up for e-mail notifications from IHG. This way, you’ll always be aware of the latest promotions and deals that can help you save on your next stay.

4. Start booking stays at IHG hotels! You’ll start earning points with each stay, which can be redeemed for free nights, flight upgrades, and more.

The Four Key Attributes Of The IHG Merlin Hotel Brand

The IHG Merlin Hotel brand is a game changer for hotels because of its four key attributes: integrity, accountability, transparency, and sustainability.

Integrity: The IHG Merlin Hotel brand is committed to doing the right thing, even when it’s not easy. We are honest and ethical in all of our dealings, and we expect the same from our partners.

Accountability: We take responsibility for our actions and their consequences. We are accountable to our guests, our employees, and the communities we serve.

Transparency: We operate openly and honestly, sharing accurate information about our business with stakeholders.

Sustainability: The Merlin Hotel brand is committed to sustainable practices that protect the environment and improve the lives of our employees and guests.

IHG Merlin: The Most Innovative Hotel Rewards Program

IHG’s Merlin program is a game changer for hotels. It’s the most innovative hotel rewards program out there, and it’s totally free to join. With Merlin, you can earn points for every stay at an IHG hotel, and redeem those points for free nights, room upgrades, and more. Plus, you’ll get exclusive access to member-only rates and perks. So if you’re looking for a way to save money on your next hotel stay, make sure to sign up for the Merlin program today.

The Best Place To Book Hotels Around The World: IHG Merlin

There are a lot of hotel booking programs out there, but IHG Merlin is truly a game changer. With  Merlin, you can book hotels around the world with ease and confidence.

IHG Merlin makes booking hotels easy and convenient. With just a few clicks, you can search for hotels in your desired location and find the perfect one for your needs. You can also compare prices and amenities to find the best value for your money.

What’s more, Merlin offers exclusive deals and discounts that you won’t find anywhere else. So whether you’re looking for a cheap hotel room or a luxurious suite, you’ll always get the best price with Merlin.

So what are you waiting for? Start planning your next trip with IHG Merlin today!


The IHG Merlin program is a game changer for hotels because it allows them to manage their online reputation, bookings and marketing all in one place. This streamlined approach saves time and money, while also giving hoteliers the ability to connect with guests on a more personal level. In an increasingly competitive market, the IHG Merlin program gives hotels the edge they need to succeed.